NEW! COMMUNITY STATISTICAL PRODUCT DELIVERS SERIOUS NUMBERS EVERYONE CAN EASILY PLUG INTO

BUSINESS PLANNERS, MARKETERS, CONSULTANTS, GRANT WRITERS, DEVELOPERS, OR GOVERNMENT

WAILUKU, HAWAI`I, August 6, 2010 – Hawai`i-based business research and analysis firm, Isotov Information Services, recently released a new product entitled Community Statistical Surveys: Population, Housing, Economic, and Social Characteristics for Your Target Market. Based on the recently released American Community Survey 2006-2008 data, these 19-page reports deliver serious numbers everyone can easily plug into their reports, studies, presentations, and speeches. Reports are available for every U.S. state, county, and other geographic area.Additionally, and for a limited time only, a special discount is being offered for pre-paid standing orders for the new Census 2010 release in early 2011. To view a sample product and order a product, go to http://www.isotov.com/store.html. Each report is customized for a specific geographic area and the entire U.S. is covered. For more information, please call 808.243.3282 or email to info@isotov.com.

Don't Skip Slide Decks for Market Research

In researching the concerns and worries of top level marketing
executives recently, I found a wealth of information in slide-decks
posted to the Internet. "Slide decks" is a term used in business, but
commonly known as the PowerPoint presentation.

Key industry executives can be rather elusive when trying to gather
information about a market or industry, but if you are lucky, you can
find their Powerpoint presentations from conference keynote
addresses or other group meetings and presentations posted on the
Internet. Do not skip over these documents when you get your Google
results. A load of information including statistics, lists, strategies,
and sometimes even confidential information can be released.

There are two key sites that you should search for slide deck
information: SlideShare and Docstoc. People use SlideShare to upload
and share PowerPoint, MSWord, PDF documents and professional
videos for free. Users can even add audio, in foreign languages, when
they make a webinars. Docstoc is a community for people to find and
share professional documents, too. You can find more than slide decks
here. Available are free legal documents and free business
documents, too. In fact, take it a step further, and be sure to post
your own slide decks to these sites and generate marketing leads.

One final tip, for Google users in particular, did you know you can
limit your search to Powerpoints? From the Google home page, click
on Advanced Search. Enter your search terms and look down the page
for File type. From here you can select the .ppt format to limit the
search to Powerpoint files. Let me know how it goes.

Advanced Google For Business Research

Behind the fabulous Google search engine is another fabulous place called Google Labs. Here Google keeps the beta versions of some very interesting new free and often mobile applications.

Here are my top Google Labs picks for your business research purposes; use them in your reports and presentations, and impress your boss or prospective clients and collegues:

1. Google News Timeline. This web application allows users to view news and other data sources on a browsable, graphical timeline. Available data sources include recent and historical news, scanned newspapers and magazines, blog posts, sports scores, and information about various types of media, like music albums, books and movies. Sample.

2. Google Trends. See what the world is searching for. Google Trends allows you to enter up to five topics and see how often they’ve been searched on Google over time. Learn how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most. Where in the world is your product or service most popular?Wondering what the new trends are? Use the Hot Searches or Hot Topics and see a snapshot of what’s on the public’s collective mind by viewing the fastest-rising searches or what is getting the most "buzz". Sample "assisted living" search results. Sample top Hot Search "world cup usa".

3. Google Squared. This search search tool helps you quickly build a collection of facts from the Web, for any topic you specify. Facts about your topic are organized into a table of items and attributes; called "squares". Use drop lists to customize these Squares to see just the items and attributes you're interested in. See the websites that served as sources for the information in your Square. Save and share Squares with others. Great for reports. Sample table on "beatles songs".

4. Google Insights For Search. Using a basic key words search, Google will analyze a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you've entered. You can choose to see data for select Google properties, including Web search, Images, Product search, and News search. On the results page, you'll see a graph; a breakdown of how the categories are classified; lists of the top searches and top rising searches; and a world heat map graphically displaying the search volume index with defined regions, cities, and metros.

5. Google Fast Flip. This web application lets users discover and share news articles. It combines qualities of print and the Web, with the ability to "flip" through pages online as quickly as flipping through a magazine. It also enables users to follow friends and topics, discover new content and create their own custom magazines around searches.

6. Google Public Data Explorer. Makes large datasets easy to explore, visualize tool to create visualizations of public data, link to them, or embed them in your own webpages. Embedded charts and links can update automatically so you’re always sharing the latest available data. List of all available datasets.

I am happy to make contact with you today and know that I am here to help you achieve your business and financial goals. Think of me as your in-house research staff. Call 808.243.3282 now.

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May 2010 Isotov Research Newsletter Released

We hope you like the new clean format of our free Isotov Research newsletter. Starting with the May issue, subscriptions are being managed by Vertical Response.

Tell us what you think? Email to info@isotov.com. What do you want to hear about in the next issue? What are your burning research and Internet challenges? What industry are you researching? Let us know because we can help.

In this month's edition:

• 5 Ways To Find People On The Web
• Business Book Club Now Reading Seth Godin's Purple Cow: Transforming Your Business By Being Remarkable
• Knowledge Sharing Group May Table Topic: Best Social Media Tips

To subscribe to our free newseltter, please use our newsletter subscription form by clicking here.

Business Book Club Forming

Business owners, executives, edeucators, public officials, consultants, students, and great minds are all invited to join Maui's first Business Book Club. Put together by corporate library director turned independent strategic business researcher, Sonia N. Isotov, MLIS, the club promises to be both a professional development vehicle, a networking opportunity, and a way to get those books read, retained, and incorporated into your business lives.

Reasons to join:

• A great way to have meanful conversations;
• A way to support your own reading habit (I need to have the book read before the meeting!)
• A way to form a community -- to have a great reason to gather with other people and to bond; and
• A way to learn something and retain valuable information in a fun way!

Interested parties, please contact club organizer: Sonia N. Isotov, MLIS, Isotov Information Services, 808.232.3282 or info@isotov.com.

Call now to get the title of the first book we are reading!

April 2010 Isotov E-News Released

In this month's edition:

• Knowledge Sharing is the Way of the Ne Economy
• Social Media Search Engines Deliver Business Intelligence
• HubSpot Poll: What Marketing Tactics Does Your Company Plan to Spend More or Less on in 2010?

To receive a copy or join our mailing list, email info@isotov.com.